Prior to building your email list for marketing purposes, you have to ask yourself if your communications abilities are up to the task. Not all emails are the same, and you will need to know what to write and for what situation. If you want to be challenged, then build a list that has three or four separate groups or categories of subscribers.
Perhaps 99%, we are guessing, of the available niche markets contain more than one group. Your knowledge about your niche audience will become critical when it is time to speak to them in your emails.
Here is a solid piece of advice that we often discuss about writing content, in general, and it applies to email content, too. If you ever wonder how you should write your email copy, or rather the style you should use, then look to your audience. I know someone who markets to a certain type of investor, and she discovered they like long emails. She explains they want to understand things, so there is a need to explain everything. When talking about investing, it is hard to do that and keep the email short. But after years of emailing to them, her long-winded emails work very well. We tend to feel that anytime people are too hasty to consider using new approaches or ideas in their business that they are basically not allowing for maximum growth and revenue. Yes, it does take a certain amount of psychological risk to consider something you make thing just does not work. One thing you can easily do is test reverse email lookup on a small scale, and that is another approach we tell people to try – just do a small test and decide. There really is no substitute for solid homework, and that is one thing that can prevent a lot of heartache if it prevents you from going down the wrong path.
There are so many stories about scams on the net, and maybe one big reason people get hurt is due to insufficient investigation about something they want to try. Another great and common danger for beginners is they often jump around from one great thing to the next and none of them are given enough time to work. Newbies and those who have a hard time learning from experience of getting scammed will have this problem. We really pretty much do not care who it is, if something is new to you then you have to preform some research to get another side of the story. If you stay in IM long enough, then you will encounter unsavory people at some point, and then this is when your diligence will save you.
It is a great idea to occasionally send out a more personal email to your list without anything promotional in it. Or at least keep the usual promotions to the bare minimum such as restricted to your signature. What you can do is tell them a short, personal story about yourself that is true.
Everything you do with a list is about an exchange of value, and it all flows from that so do not forget it. Always offer some variety because you really do not want them to be able to guess what is coming.
One very huge no-no for almost all audiences is the use of swearing in email copy, and that is a fast way to make some people leave your list. For example, if your audience is made up of professionals, then they like to keep things fairly professional because they like to feel that way. People like things that are constant and without unpleasant surprises, so it is best to remember that.
You can also try to get a handle of the specific groups in your email list, and then if you want you can segment that accordingly. There are some niche audiences that prefer a slightly more formal approach, and it is your responsibility to know that.
Perhaps the most important thing that you need to consider when it comes to creating effective and successful emails is the relationship that you have with your subscribers. If your subscribers value what you have to offer you won’t be stuck sticking to all of the standard conventions. For one example, Matt Furey has been making a six figure income online for a lot of years now. If you read his emails, you might not guess that he has found these kinds of success. Typically his emails are really long and made up of short lines but the people who read his emails and buy his products just love him to death. Furey is now thought of as one of the absolute best email copywriters to ever write a line of email.